What is referred to as a fictitious name?

A fictitious name refers to an assumed name that an entity uses that is different from its legal or proper name. This is often adopted by businesses to create a brand or a more recognizable identity distinct from its official name registered with the state. For instance, a corporation may operate under a brand name that is catchier or more marketable than its formal legal name.

Using a fictitious name allows for greater flexibility in marketing and branding, providing businesses an opportunity to operate under a title that resonates better with consumers while ensuring that their legal and contractual obligations are still associated with the registered entity. It's not to be confused with the legal name, which must be used in official documents and during formal transactions. The other options provided do not encapsulate the essence of a fictitious name as they address different concepts related to corporate structure and requirements.